FINE ART PHOTOGRAPHY: THE IDENTITY ON BODY

Abstract

       This article is part of creative research into the topic of Fine Art Photography: The Identity on Body. The objectives of this research are 1. to study ways to create works of art through appropriation of language and expressions from pop art and The Pictures Generation art movement, and 2. to create works of art that draw on the world-renowned brand identity from body goods to explore and understand the brand's cultural symbolic meanings and values towards the brand’s role and relationship with contemporary consumer culture. The result of this study is creative works from photographic media and image editing programs on the computer, amounting to 4 series, that contribute to revealing contemporary consumer culture in the context of Thai society. In addition, from the creation process, findings have been made from the expression of world-famous brands' identity colors as artworks, which have different perceptions from the forms of color expressions in abstract works of art that are often based on color theory or color psychology. Their creativity reflects the expansion of color expression in art within the context of contemporary consumer culture connected to world-renowned brands.