The Development of Jigsaw Cooperative Learning Lesson Plan about Accounting for Merchandising Business for the 1st Year Student in Marketing, Faculty of Management Science, Ubon Ratchathani University

Abstract

Abstract

The objectives of the research are: 1) to develop the learning management plan in Accounting Principles, subject: Accounting of Commercial Businesses by applying jigsaw cooperative learning technique for the second-year marketing students to be effective according to the 80/80 criteria, 2) to find the effectiveness index of the learning management plan, and 3) to investigate the satisfaction of students towards the learning activities by applying jigsaw cooperative learning technique. The Sample group of the research consisted of 60 first-year marketing students of the Faculty of Management Science, Ubon Ratchathani University. The tools of this research were: (1) one learning management plan in Accounting Principles, subject: Accounting of Commercial Businesses by applying jigsaw cooperative learning technique, (2) 20 multiple-choice questions with 4 options, (3) one subtest in the form of subjective test, (4) group behavior assessment, and (5) students’ satisfaction assessment towards the learning activities by applying jigsaw cooperative learning technique. The statistics used to analyze the data were percentage, mean, and standard deviation.

The results of the research were as follows: 1) the learning management plan in Accounting Principles, subject: Accounting of Commercial Businesses by applying jigsaw cooperative learning technique which the efficiency index was 82.83/80.17, 2) the learning effectiveness index was 0.63 indicating that the students had progressed in learning which increased by 63%, and 3) the second-year marketing students of the Faculty of Management Science, Ubon Ratchathani University were satisfied with the learning activities by applying jigsaw cooperative learning technique at the highest level.