The Sociology of Artificial Flower Crafting: the Evolution of Thai Identity to Soft Power in the Commercial World
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Abstract
This research aims to study the origins and materials for fine art artificial flower crafts, analyze the evolution of Thai identity in fine art artificial flower crafts, and explore their transformation into soft power in the commercial society. This qualitative research employed a genealogy approach, involving a documentary study and interviews with 10 home economics experts. The data was presented through content analysis.
The findings revealed that the popularity of fine art artificial flower crafts originated around 1964, with creations using various materials such as dyed Gomphrena flowers, natural fiber fabric, straw flowers, plastic flowers, organza, poplin, taffeta, lining fabric, dyed young banana leaf poplin, polyolefin, crocheted rope, dyed young banana leaf lining fabric, Thai clay, tissue paper, glass cloth, and fabric lotus petals. These materials were crafted into Thai–style flowers like roses, jasmine, and magnolia, as well as petals and leaves, to create fine–art Thai–style works. The evolution of Thai identity in fine art and artificial flower crafts has been influenced by social, cultural, and economic changes, which can be divided into four periods: The era of inherited prosperity (Ayutthaya – King Rama III era), The era of creating a Thai identity (King Rama IV – King Rama VII era), The era of modernization (King Rama VIII – King Rama IX: 1996), The era of embellishment (King Rama IX: 1997 – King Rama X: present). Factors influencing these changes include technology, society, culture, and economy. These dynamics have led to increased commercial opportunities in various sectors, such as manufacturing, raw materials, labor, and distributors, resulting in greater revenue and increased market value. This presents an excellent opportunity to further develop products and increase their appeal in the global market.
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