Concept and Value of Current Religious Tourism in Thailand: A Case Study of the Thailife Wellness & Meditation Resort
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Abstract
Buddhist meditation retreats have traditionally been associated with temples, but the rise of religious tourism businesses represents a unique and innovative approach. Balancing mental, physical, and spiritual well-being through innovative techniques and processes is a growing challenge. This research aims to examine the conceptual design religious tourism, particularly meditation tourism, to address contemporary needs, focusing on a case study of the ThaiLife Wellness & Meditation Resort. It also evaluates to analyze the value of current religious tourism in Thailand by exploring the practices at this resort. The study is qualitative in nature, drawing on a literature review, and document analysis of the resort’s websites, social media platforms, interview clips in online media, and other relevant documents.
The findings reveal that the resort plays a significant role in promoting Buddhism by offering a distinctive meditation experience outside traditional temple settings. Located in Phang-Nga Province, this seaside resort integrates Buddhist meditation practices with relaxation, combining physical and mental rejuvenation. Course feature chanting, sermons, and both sitting and walking meditation, alongside optional wellness activities led by both monks and lay Buddhist practitioners. The course is structured around the core Buddhist principle of Threefold Training (Tri-Sikkhā), incorporating Sīla (morality), Samādhi (concentration), and Paññā (wisdom), It emphasizes the cultivation of mindfulness and concentration through the Six Senses (eye, ear, nose, tongue, body, and mind). The Course design is also informed by the Buddhist principle of “Sappāya,” in relation to the Six Senses (Āyatana), creating an environment that fosters peace and happiness. This approach to meditation tourism offers a valuable and accessible introduction to Buddhist practice, particularly for beginners seeking peace of mind through Buddhism. It also remains an effective means of encouraging the Buddhist faith and serves as a niche business catering to specific groups. Consequently, the resort provides an innovative platform for disseminating Buddhism, offering participants a contemporary experience that fosters faith and appreciation for Buddhist meditation practices in the modern era.
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