Creating Value Products from Local Wisdom, Ban Mon Pottery, Ban Kaeng Sub District, Nakhon Sawan Province under the Concept of Creative Economy

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Jiratach Daosomboon


          The research objective was to develop Ban Mon pottery products under the concept of the creative economy to create value for Ban Mon pottery products. It is also to evaluate the value creation of Ban Mon pottery products. The tools used were interview forms and questionnaires. The data was analyzed by using percentage, mean, standard deviation, and the chi-square test.

          The research results concluded that there are 3 ways of guidelines for the development of Ban Mon pottery products. It is the reduction of the amount of soil for lighter weight, reduction of production time, and design of the pottery products linked to housing. There are 4 steps of the product analysis which include 1) finding information, 2) creating new ideas, 3) evaluating ideas, and 4) implementing plans. The feasibility analysis of the actual product is printed with clay tiles and light-colored daily utensils. After the trial production found that the container in everyday life is lightweight, not durable, fragile, and not worth production for sale. The value-added of printed clay tiles is a foot massage to relax. The analysis of the product cost with the average cost of foot massage. Foot tiles was less than traditional products and sell at a higher price. The overall consumer satisfaction with products is at a high level. The top two product satisfaction values are easy-to-use and reasonably priced.         

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How to Cite
Daosomboon, J. (2021). Creating Value Products from Local Wisdom, Ban Mon Pottery, Ban Kaeng Sub District, Nakhon Sawan Province under the Concept of Creative Economy. Journal of Cultural Approach, 22(42), 19–33. Retrieved from
Research Article


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