The Roles of Local Government on Ecotourism Promotion in Noen Phoem Sub-District Area, Nakhon Thai District, Phitsanulok Province

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Chot Bodeerat


             The objectives of this research were to study the role's level of local government, to compare the roles of local government, and to study the management of local government on ecotourism promotion in the area of Noen Phoem Sub-District, Nakhon Thai District, Phitsanulok Province. The study was conducted byways of quantitative research with 287 samplings and qualitative research with 20 samplings. The instruments used for data collection were questionnaires and group interviews. Thereafter, the collected data was analyzed using descriptive and inferential statistics for frequency distribution, percentage, mean and standard deviation including t-test and one-Way ANOVA analysis. The result found that 1) The role level of local government on ecotourism promotion, in general, was at a medium level. When considering more separately, it was shown that the mean of tourist promotion was the highest followed by that of local wisdom promotion and conservation, conservation of natural resources and environment, community participation and roles of local leaders respectively. 2) Gender, age, career, income and period of living affected ecotourism promotion significantly at P ≤ 0.05 whereas status and education level had no effect on that. 3) Local government should operate constantly on ecotourism promotion by setting up more tourist centers in each area, allocating a budget of local government to each tourist attraction in each village, clarifying income-outcome to the public on a regular basis and inviting the community to participate in tourist management planning.


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