私人消费者购买商品混凝土影响因素研究

บทคัดย่อ

As the growth of the economic development in recent years, the construction industry is in rapid development, the demand for raw materials of concrete, as an essential part of which continues to high-speed growth. Concrete is divided into commercial concrete and conventional concrete, concrete products previously only applied to large engineering, but in the development of mechanical technology andimprovement of residents' income under the premise of specialized services in civil market since the building of small commodity concrete enterprise arises at the historic moment, this is a traditional industry in an emerging market in the field of a development. Private demand of consumers in the increasingly growth, however, for an emerging market, enterprise and there is no way to good grasp the consumer demand and psychological, so also met many problems in the process of development, this paper is to study the private consumer is buying the influence factors of commercial concrete yes purchase decisions, and also hope to give some help. Private buying decision of consumers to purchase goods concrete have a lot of factors analysis, this paper studies the primary problem is factors, which affect the private consumers to purchase goods concrete decision and the impact of these factors. This article through the literature collection, on the basis of forefathers' research and theory model, puts forward the influencing factors of private consumers to purchase goods concrete decision and research model, and puts forward the corresponding research hypothesis. Besides, through the way of questionnaire on private consumer purchase decision factors of the collection of information and data, using SPSS software to analyze data. Finally, the analysis result, verify the hypothesis, the conclusion. In the end of this article, the research on how to better meet the demand of private consumers buy commodity concrete, convenient and private consumers buy, on the improvement of the industry environment and marketing strategy, put forward the corresponding Suggestions.