AN ANALYSIS OF CHINESE TOURITS MANAGEMENT： LEADING THAI STAR TOUR LTD AS AN EXAMPLE

Abstract

Leading Thai Star Tour Ltd. is one of the most successful tourism company that have been trusted by Chinese, Taiwanese, and other Chinese language countries for more than 10 years. Even though a medium organization but successful satisfied because they are continuously maintain the excellent agent service, good vision, expanding plan and improve according to Chinese tourist market’s demand in the aftertime. Thus the main factor of management system in organization and their service is “The Language.” The results of the importance and the necessity in using Chinese language in the management system of Leading Thai Star Tour Ltd.are submitted by the interview and the satisfaction questionnaire in guide's language skills in the medium range. Especially male Chinese tourist comments are the improvement of guide language skill. The result of this research shows the model of the company management and the satisfaction in Chinese language using in the company's management and the service from guide to Chinese tourists. This result could be the guidelines to be the improvement of the tourism company management and the guidelines to other future research.