A STUDY ON CHINESE SERVICES RELATED TO TOURISM IN BANGKOK’S INNER RATTANAKOSIN ISLAND

Abstract

The purposes of this research are to: 1) study on Chinese services related to tourism in Bangkok’s Inner Rattanakosin Island; and 2) survey satisfaction and expectation of Chinese tourists towards Chinese services. Meantime, the document research, non-participant observation, interview, and questionnaire are applied as research tools. The findings reveal that tourist attractions, shops, museums, among others, in the Inner Rattanakosin Island presently offer Chinese services; however, the number of business is relatively low and not complete. And, translation problemsare found in some Chinese signages. Additionally, the results of survey on satisfaction towards Chinese services reveal that the overall satisfaction levels ranked from the highest to the lowest are tourist guides, tourist facilities, tourist information centers/booths, museums, restaurants, shops/vending stands and accommodations, respectively. Regarding to survey results, currently, there are some Chinese services and facilities in the Inner Rattanakosin Island. Meantime, it is recommended the relevant agencies to expand Chinese services and facilities as well as improve language proficiency of service persons and translation quality.