AN APPLICATION OF STANDARDIZED CHINESE IN IMPORT AND EXPORT BUSINESS OF THAILAND :A CASE STUDY OF IMPORT AND EXPORT TRANSACTION OF PIPATTANAKIJ TRADING COMPANY

Abstract

From the current situation of the development of China plastic import and export, import and export trade between Thailand and China plastics trade terms used in Chinese as a commercial, trade terms used in Thailand Trade in three aspects to research the research results show that: 1.) with the development of Chinese ASEAN Free Trade Area, the volume of trade between Thailand and Chinese also increased year by year, according to customs statistics, in 2015 January to December, China and Thailand bilateral trade that has grown 3.9% over the same period. This shows that China's import and export trade is an important part of Thailand's foreign trade. 2.) if the standard is determined in advance, it can reduce the friction caused by the language ambiguity. In dealing with complaints, it can be more efficient, improve customer experience and deepen the trust of both sides. 3.) Can be adjusted through effective language communication to avoid high judicial costs and communication process. The cost of communication in international trade is very high, reducing the economic losses of voluntarily giving up trade relations in order to avoid possible international lawsuits. Finally, the golden plastic import and export trading company puts forward several suggestions on improving the application level of business Chinese: one is the government, should strengthen the cultivation of Thailand Chinese education and business Chinese talents; two is the enterprise, the enterprise should promote the employees to learn Chinese, and strengthen the training for business Chinese is three; in its own staff, employees should spend more time and energy to learn more and understand China in Chinese culture and custom.