A Development of Consumer Protection Policy of Pattani Town Municipality, Pattani Province

Abstract

    This research aims to study 1) the development of consumer protection policy and 2) the guidelines for developing consumer protection policy of Pattani Municipality, Pattani Province. This is a mixed-methods, quantitative research. The sample consisted of 396 people residing in Pattani Municipality. The sample was determined by convenience sampling. A questionnaire was used to collect data. The data was analyzed using percentages, means, and standard deviations and qualitatively, there were 11 key informants, selected specifically, using in-depth interviews and descriptive content analysis.

    The research results found that 1. The development of consumer protection policy of Pattani Municipality, Pattani Province, was overall at a high level , ranked from highest to lowest mean. This includes the issuance of municipal ordinances to support consumer protection operations at a high level. In terms of driving and pushing for laws and policies related to consumers, it was at a high level and the aspect of monitoring and supervising the appointment of the subcommittee on consumer protection was at a high level, respectively. 2. Guidelines for developing consumer protection policies for Pattani Municipality, Pattani Province include:. 1) Improving the quality of life and consumer rights by creating a consumer database, providing knowledge and training, and increasing channels for complaints for the public. 2) Promoting participation and access to services by creating diverse and easily accessible channels, creating participation mechanisms, and providing opportunities for communities to participate and Management and integration of technology to facilitate citizens, including coordination with relevant agencies, requires regular monitoring and evaluation to analyze and improve policy effectiveness.