The Impact of Social Media Usage on the Social Relationships of Students in the Faculty of Business Administration at Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus

Abstract

The aim of this study is to examine the usage behaviors and attitudes towards various social media platforms including Facebook, Line, Instagram, YouTube, TikTok, and Rajamangala Twitter among students enrolled in the Faculty of Business Administration at University of Technology Rattanakosin Wang Klai Kangwon Campus. Data for this research was gathered using a questionnaire. The statistical tools employed to analyze the data were descriptive statistics including frequency, percentage, mean, and standard deviation, and inferential statistics such as t-test and one-way analysis of variance F-test (one-way ANOVA) with a 95% confidence level to test the hypotheses. The results indicate that the majority of social media users were female students (276 individuals; 68.5%) aged between 21-22 years (192 individuals; 47%). Furthermore, most of the respondents were enrolled in the management and accounting major (208 individuals; 51.6%), and in their fourth year of study (118 individuals; 29.3%). Additionally, the average income from parents was around 5,001-10,000 baht per month (199 individuals; 49.4%). It was found that most of the respondents (402 individuals; 99.8%) used social media platforms such as Facebook, Line, Instagram, YouTube, TikTok, and Twitter every day for more than a year. Regarding the attitudes towards social media, the results showed that using these platforms had a significant impact on relationships with family, friends, and educational institutions. The respondents' opinions on the impact of online media on their social relationships were high, with an average of 4.32 for relationships with social friends, 4.29 for relationships with social education, and 4.24 for family social relationships. The results of the tests conducted on the use of social media only on Twister and Facebook among students in the Faculty of Business Administration at Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus indicated that it had a significant impact on relationships with family society, friend society, and educational society. However, most of the respondents held not different opinions regarding the impact of other social media platforms such as Line, Instagram, YouTube, and TikTok on their relationships with family, friends, and education.