Social Media Marketing

Abstract

Nowadays, offline marketing alone is not enough. because customers switched from the old media to a new media which has empirical evidence from the survey results, the use of social media from around the world, including Thailand over the past few years, has always been increasing. Therefore, the use of online channels along with it has become the heart of marketing today. The benefits of using social media marketing are important to brands in many respects, It is a channel for brands to understand their customers more deeply. As a way to study competitors Helps build brand awareness It helps build interactions and attracts. customers with brands and help create a brand image. which will bring higher sales and can reduce the cost of advertising and public relations as well. For the social media marketing process, it starts with knowing their business and their brand. and knowing the brand's customers Setting goals and objectives content planning Using help tools result analysis in the end, to achieve sustainable success, we must try to build a community and allow members to share.