Quality of Service of Bank for Agriculture and Agricultual Cooperatice, Banpong Branch, Ratchaburi Province

Abstract

The purposes of this research were (1) study service quality of the Bank for Agriculture and Agricultural Cooperatives, Banpong branch, Ratchaburi province and (2) to comparisons on service quality of the Bank for Agriculture and Agricultural Cooperatives, Banpong branch, Ratchaburi province classified by personal information of customers. Sample group is customers of the Bank for Agriculture and Agricultural Cooperatives, Banpong branch, Ratchaburi province, a total of 366 people by random sampling method. The research instrument consisted of questionnaire. The statistics used in data analysis include frequency distribution, percentage, mean, standard deviation, T-test, ONE–way ANOVA, and Different test couple by the method of SHEFFE or FISHER Multiple Differential Test (LSD).

The results of the research were as follows: (1) Quality of service of the Bank for Agriculture and Agricultural Cooperatives, Banpong branch, Ratchaburi province in overall and each aspect was found to be at a high level, sorting from descending order: reliability in service standards, the trust in the service, customer focus, the touchable and in need response. And            (2) The samples are classified by age, status, educational level, occupation and monthly income, affecting the service quality of the Bank for Agriculture and Agricultural Cooperatives, Ban Pong Branch, Ratchaburi Province with statistically significant at .05