Managing Digital Marketing and Packaging Development Community Waste Management Center of Worms, Bang Khrok Subdistrict, Ban Laem District, Phetchaburi Province

Abstract

The objective of this research is to study packaging development and managing digital marketing for earthworms of Community Waste Management Center of Bang Krok Subdistrict, Ban Laem District, Petchaburi Province. This research was mixed research method between qualitative method and quantitative method by using in-depth interview and questionnaire online by sample random sampling. The samples were the entrepreneurs and the famers 10 peoples and visited digital media and customer 100 peoples. The statistical analysis was the descriptive analysis such as percentage, mean, standard deviation and SWOT Analysis.

The results showed that most of respondents was female about 57 percent, age between 21 - 30 years old about 54 percent, most of them was the owner, bachelor’ degree, most of social media that they use Facebook. The comparison between brand, product, place tendency to satisfy. The level satisfaction of respondents in public relation through digital media was overall strongly agree with x̅ = 4.30 S.D.=0.16, digital media through Facebook for content and reaction found that they are engage 338, content on Facebook are engage 322, head line are 235 and Instagram was engage 119.