ANTECEDENTS AFFECTING THE WORK EFFICIENCY OF EMPLOYEES IN THE COFFEE FRANCHISE BUSINESS
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Abstract
The objectives of this research were to study the factors of human resource management, job satisfaction, organizational commitment, and work efficiency of personnel in coffee franchise businesses, and to establish guidelines for human resource management, job satisfaction, and organizational commitment to enhance work efficiency of personnel in coffee franchise businesses. The sample group consisted of 400 employees working in coffee franchise businesses. The study employed quantitative research design using questionnaires for data collection. The statistics used for data analysis were frequency, percentage, mean, and standard deviation. Hypothesis testing used PLS-SEM analysis to analyze the relationships between latent variables and observable variables in a reflective model, with statistics following the criteria for measuring the external model or measurement model and the criteria for measuring the internal model.
The analysis of influences between external latent variables and internal latent variables revealed significant relationships between human resource management, job satisfaction, organizational commitment, and work efficiency, with the highest total influence on job satisfaction (0.631), followed by organizational commitment (0.588), and work efficiency (0.531), respectively. All were statistically significant at P < .000. Job satisfaction had a significant direct influence on organizational commitment, with a high influence value of 0.697 (P < .000), demonstrating the importance of satisfaction in creating organizational commitment. Organizational commitment had a direct influence on work efficiency, with an influence value of 0.278 (P < .003), which, although lower than other factors, was still statistically significant. Job satisfaction had both direct and indirect influences on work efficiency, with a total influence of 0.471 (P < .000), comprising a direct effect of 0.277 and an indirect effect of 0.193.
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บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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