EMPLOYING GOAL-DIRECTED DESIGN AND USER-CENTERED DESIGN APPROACHES FOR ENHANCING USER EXPERIENCE
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Abstract
In contemporary product design, there is a significant emphasis on user experience (UX), with two notable approaches that are of interest in meeting user needs: Goal-Directed Design and User-Centered Design. The former focuses on understanding user goals and primary needs, designing activities and information to directly support these goals. The latter emphasizes user involvement throughout the design process, from problem identification, design, development, to evaluation, aiming to create an overall positive user experience. While there are differences in specifics, both approaches prioritize deep understanding of users through various processes such as observation, interviews, data analysis, and testing with real users. They share a common goal of creating efficient and genuinely satisfying user experiences that meet real needs.
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บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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