VISUAL ELEMENTS AFFECTING COMMUNICATION OF EMOTIOS AND FEELINGS IN CARTOON ILLUSTRATION DESIGN

Abstract

The objectives of this research are 1) To analyze factors in illustration design that affect effective communication 2) To analyze physical elements in illustration design that affect emotional and feeling communication. The cartoon illustration case study by using Delphi Technique to confirm elements and physical characteristics in illustration design that affect perceptions of emotions and feelings. The samples used in this research were 9 illustration experts. Research tools include questionnaires, interviews, 5 levels of estimation scale questionnaire by statistics, data analysis, mean and standard deviation were leaded to the design direction of cartoon illustration that has an effect on creating awareness and emotional communication

Research has found that 1) lines and colors are related to the character design through their facial expressions and body posture and 2) The results of the study can be concluded from interviews with experts. It was found that line and tone elements gave the highest level of perception. Line and color are essential to visual storytelling that makes communication more effective. For example, creating awareness, emotional communication, and sense of image. The reader will rely on these two elements to understand the characters. The second one is the character, which consists of size, proportion, shape and dimension of the image and scene. The third one is scene, consisting of the type of scene, the scene in the storytelling, the camera angle, and the size of the image. Lastly is the image which consists of the type of image, the complexity of the image and Dimension of light and shadow. For the artistic elements that affect perception the most is the color of the image. At the average level, the second order is the color tone, and the and the last one is the use of lines.