PERCEPTION TOWARDS BRAND COMMUNICATION OF SUPHANBURI PROVINCE THROUGH THE MASCOT "NONG NUER"
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Abstract
The objective of this research was to study the perception of the mascot "Nong Nuer" of people who lived inside and outside Suphanburi province. The research methodology was the quantitative research method. The 423 samples were allocated by multi-stage sampling method. The data were collected by using questionnaire and analyzed by using descriptive statistics such as frequency, percentage, mean and standard deviation.
The results of this research found that the perception of the mascot "Nong Nuer" was divided into two parts: (1) The most samples didn’t know the mascot "Nong Nuer" (percentage = 74.2) and they also most didn’t encounter with the mascot. (percentage = 75.2) (2) The most samples didn’t know the purpose of the creation of "Nong Nuer" (percentage = 82.7)
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บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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