RISK ASSESSMENT IN SERVICE OF ROAD FREIGHT FORWARDING COMPANIES IN THAILAND CASE STUDY NORTHEASTERN FREIGHT FORWARDERS ASSOCIATION
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Abstract
The purpose of this research is 1) to investigate the state and level of internal and external risk factors. Context and operating conditions, 2) to prioritize risks and related factors influencing the development of risk management operations. The data was gathered via a questionnaire. The samples used in this investigation were from members of Thailand's Northeastern Freight Forwarders Association (340 company). Data analysis provided consciousness and structural models of causal factors.
The results of the study showed that. 1) Customer bargaining power and threats from new competitors, threats from replacements, or interruptible services are the most essential aspects of the Five Force Model analysis measurement models. Competition between rivals in the same industry, and supplier bargaining power, respectively. 2) As a result of measuring the impact of risk factors, the most important are the threat impact of customer bargaining power and the threat impact of new competitors, the impact of responding to company opportunities, the impact of substitutes or interchangeable services as a threat impact of supplier bargaining power, and competitive impact between competitors in the same industry of company weaknesses, impact on company strengths, impact of company obstacles. according to the analysis showed that business continuity management did not influence impact of risk management. Risk Assessment, high level with 5 factors: threats from new competitors, bargaining power of suppliers, company strengths, responding to company opportunities and obstacles of the company the level of risk is medium, there are 3 factors: the bargaining power of the customer, threats from substitute products or services and weaknesses of the company.
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บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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