MANAGEMENT OF LION DANCE AND CREATE THAI- CHINESE NETWORK CULTURE TO PROMOTE CREATIVE TOURISM

Abstract

        This paper serves for 1) studying the systems and methods in managing Thonburi Lion Dance Group, 2) studying the methods in managing the group in order to promote tourism efficiently, and 3) creating networks for the group and encouraging tourist active participation in all tourism activities. This research used qualitative research methods. By interviewing and discussing with the group of 19 lion dance representatives and stakeholders such as community leaders in Thonburi area. There was a study trip, training and networking meetings.

         The research was found that: 1) There are 3 types of lion dance management systems in the Thonburi area: (1) Family system (2) School system (3) Community system but most 80% are family systems. 2) The 7M management concept is appropriate and consistent with the context of the Lion dance, consisting of (1) Man (2) Money (3) Management (4) Message (5) Manifest (6) Mediation (7) Measurement. and 3) The Lion dance network has 4 levels, which are as follows: 1) the network between the lion dance group (2) the network between similar professional groups, such as Chinese opera or magic group (3) National or domestic networks such as company organizer or government agencies (4) International network such as lion dance group compete or perform with lions dance group in Malaysia or Singapore.