THE DEVELOPMENT OF THAI ECOTOURIST AUTHENTICITY TEST
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Abstract
The purposes of this study were to develop and verify the validity of the ecotourist authenticity test of Thai tourists. A sample group of 1,244 subjects from Thai tourists visiting Khao Yai National Park, Doi Inthanon National Park, Kaeng Krachan National Park, Khao Laem Ya-Mu Ko Samet National Park and Similan Islands National Park. The instrument used in the research was the ecotourist authenticity test of Thai tourists with the evaluation of construct validity by using Exploratory Factor Analysis and internal consistency (Cronbach's Alpha Coefficient). The investigation of test revealed results as follows: Alpha Coefficient=0.910, the measurement model revealed = 0.01, the p-value of = 9.34,
/df = 1.33, CFI =1.00, GFI =1.00, AGFI = 0.99, RMR = 0.005, RMSEA = 0.016 and CN =2472.46. It can be summed up that the ecotourist authenticity test is appropriate and consistent with the empirical data.
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บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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