ASSESSMENT ANALYSIS FOR FOSTERING AND DEVELOPING HOMESTAYS’ QUALITY BASED ON THAI HOMESTAY STANDARDS
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Abstract
This research aims to compile the issues of homestays where unqualified the Thai homestay standards and create the developing strategy and improving homestay quality in order to achieve the Thai homestay standards. This research is mixed method research by adopting the homestay assessment score (quantitative data) to rank the urgent issues together with the summary and recommendations from Homestay standard assessors: which consist of central and provincial assessors of year 2018. The qualitative analysis technique is typological analysis.
The results show that there are 13 homestays where does not achieve the Thai Homestay Standard Assessment in year 2018 with average of 2.49 out 5 and a weighted average of 49.76 out of 100. The weighted average determines the level of importance of Thai homestay standards, Department of Tourism, Ministry of Tourism and Sports. In addition, researchers gathered the recommendations for promoting and developing of unqualified homestays from Thai homestay standard assessors which were categorized into the fifth priorities: management of homestay administration, safety, advertising, tour program and natural resource and environment, respectively.
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บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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