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Thapakorn Thongkamnush
Ketwadee Buddhabhumbhitak
Orawan Sirisawat Apichayakul


This research aimed to 1) study the components of tourism focusing on destination museums, 2) examine the roles and responsibilities of the stakeholders for museum tourism, and 3) suggest guidelines to promote museum-based tourism under the destination museum concept. The qualitative research employed an in-depth interview with 74 participants who were involved in museum tourism.

The results to showed that 1) Study the elements of museum tourism destination results were the definition of a museum from the supply part focused on museums offering learning experiences, which included the conservation of cultural heritage. In tourists ‘viewpoints, an additional definition was that a museum was a place of learning and recreation. The results from the analysis based on the framework of museum tourism found that there were eight components to enhance museum tourism. These comprised exhibitions organized at a museum, technological innovations, museum tourism activities, facilities and services provided by the museum. Logistics and transport system management, souvenir shops, guides or interpreters, and accommodation businesses around a museum as a part of the tourism promotion. 2)Study the roles and responsibilities of stakeholders museum tourism destination results were interaction and collaborative work among the stakeholders of museums and tourism were essential to construct the network of museum tourism. and 3) Guidelines for promoting museum tourism in Thailand with the concept of museum destination results were presented five themes of guidelines for museum tourism promotion: 1) Designing activities at a museum by emphasizing fun, 2) Effective human resource management, 3) Designing the landscape on services and providing tourists with services at the museum, 4) Identifying the construction and cultural management for the museum, and 5) conveying learning experiences that could connect to the present lifestyle.

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