EFFECTS OF RISK MANAGEMENT EFFECTIVENESS ON ORGANIZATION SURVIVAL OF TOURISM BUSINESSES IN THAILAND
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Abstract
The research was conducted a study of risk management effectiveness, organizational survival and effects of risk management effectiveness on organizational survival of tourism businesses in Thailand. This research employed a questionnaire as an instrument for collecting data from 351 of tourism businesses executives in Thailand by using stratified random sampling method. The statistics used for analyzing the collected data were mean, standard deviation and multiple regression analysis.
The findings indicated that the tourism businesses executives agreed with the risk management effectiveness as a whole at high level. In each of the following aspects were at high level: achieving goals and objectives aspect, decreasing chances of operational loss aspect, increasing working efficiency aspect and helping internal planning aspect and the aspects at a medium level: building stability and fluctuate revenue reduction aspect and solving problems in timelines aspect. The opinions on the organizational survival as a whole. In each of the following aspects were also at high level: profitability aspect, competitive advantage aspect and productivity aspect, and the analysis of the effects, the following were found that: achieving goals and objectives, decreasing chances of operational loss and increasing working efficiency had positive effects on the organizational survival as a whole of profitability competitive advantage and productivity. In conclusion, the risk management effectiveness has positively effects on the overall of organizational survival. Thus, it should be aware that risk management in the aspect of achieving goals and objectives, decreasing chances of operational loss and increasing working efficiency.
Article Details
บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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