FACTORS PREDICTING SERVICE - MINDED BEHAVIOR OF SUPPORT STAFFS, PRAPOKKLAO NURSING COLLEGE, CHANTHABURI

Abstract

This research aims to study the relationship between attitudes toward service, acceptance of differences among individuals, motivation to work, knowledge of working with service mind, and service mind behavior of support staff, and to study predictive factors influencing the service mind behavior of support staff at Phrapokklao Nursing College, Chanthaburi. The data was collected from 68 support staff who work in the academic year 2560 at Phrapokklao Nursing College. The research instruments composed of the demographic information form, attitude towards service, acceptance of differences among individuals, motivation to work, knowledge of working with service mind, and service mind behavior questionnaires. The content validity index of the questionnaire was 0.78 and Cronbach's alpha was 0.73-0.95. Data were analyzed using descriptive statistics, Pearson’s product moment correlation, and multiple linear regression. The research found that acceptance of differences among individuals, and motivation to work has a high positive relationship with service mind behavior (r = 0.577 and r = 0.351,  p < 0.01, respectively). On the other hand, there was no relationship between attitude towards service, knowledge of working with service mind, and service mind behavior. The acceptance of differences among individuals and motivation to work were significant factors predicting service mind behavior of support staff and were able to predict 37.9 percent (R² = 0.379, p < 0.001).