THE RELATIONSHIP BETWEEN BEHAVIOR IN DECISION MAKING TO PURCHASE PRODUCTS VIA FACEBOOK AMANG OF CONSUMERS IN MUANG DISTRICT PATHUMTHANI PROVINCE

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Published: Aug 28, 2019
Keywords:
Relativity Behavior Facebook Network Decision making

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นฤมล ตีระพัฒนเกียรติ (Naruemon Teerapattanakiat)
Pathumthani University, 140 Moo 4, Tiwanon Road, Baan Klang, Muang District, Pathum Thani 12000
ฉัตรชนก กระจับนาค (Chatchanok Kajabnark)
สาขาวิชาการจัดการอุตสาหกรรมและโลจิสติกส์ คณะบริหารธุรกิจและการบัญชี มหาวิทยาลัยปทุมธานี จังหวัดปทุมธานี

Abstract

This research aims to: 1) to compare the relationship between demographic characteristics and purchase decision on exposure to Facebook advertising, and 2) to compare the relationship between the relationship between consumer behavior of Facebook and the decision to purchase products from Facebook the sample size was 400 people percentage, standard deviation statistical tests one-way variance.


          The results showed that gender differences significantly affected the decision to purchase the advertisement format from advertisement group or fan pages on Facebook at the .05 level of significance with the decision to buy from advertising exposure on Facebook, the decision to buy from advertising exposure on Facebook to make a decision to buy from the ad format directly from the network of friends. Making a purchase decision from and advertisement format exposure from a group or fan page on Facebook buying decisions from direct advertisement format exposure not different.

Article Details

Issue
Vol. 13 No. 2 (2019): May - August 2019
Section
Research Article

บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา

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