The Development on Online Marketing Platform to Enhance Community Products

Abstract

          In the digital marketing era, it is undeniable that marketing platforms play a crucial role in business success. The development of an online marketing platform to elevate community products leverages digital technology to enhance competitiveness and market access for community goods, which often struggle with broad dissemination and effectively reaching target customers. This platform comprises various functions that assist community entrepreneurs in managing products, conducting marketing activities, and performing online transactions more easily. Additionally, it features data analysis tools that enable entrepreneurs to evaluate performance and adjust marketing strategies according to the situation, aligning with the new lifestyle patterns of consumers. This integration connects the value chain, enhancing adaptability to business environments and societal changes, keeping pace with the ever-changing marketing landscape.The development of this platform begins with studying the needs and issues faced by community entrepreneurs, planning and designing functions that meet those needs, and providing training and support to ensure they have the knowledge and skills to use the platform effectively. It also includes integration with social media and search engines to expand the opportunities for publicizing community products and services. This leads to continuous market growth under the new consumer behavior that demands convenience in their lives. The anticipated outcomes from the development of this platform are increased sales and revenue for community entrepreneurs, strengthening the local economy, and enhancing the recognition and value of community products
in both domestic and international markets, leading to sustainable development in the long term.