Study on the Factors Influencing the Satisfaction of Students in China's New College Entrance Examination Reform

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Jing Cheng
Boli Li

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          The China's new college entrance examination is a crucial stage in the scientific selection of talents by higher education institutions, and the satisfaction of students is a key criterion for evaluating the effectiveness of the new college entrance examination reform. Based on the ACSI model, this study redefines the relevant variables and their relationship model for student satisfaction based on the new college entrance examination reform. Student expectations are considered as independent variables, while perceived quality and perceived value are observed variables, and student satisfaction is the dependent variable. The study analyzes the impact effects of various factors on student satisfaction. Using a questionnaire survey method, 308 students were sampled and surveyed, and statistical analysis was conducted using SPSS 25.0 software. Based on the research findings, the study provides recommendations.

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