Factors Affecting Supporting for the Creation of Thai television drama

Abstract

Abstract

This study entitled Factors Affecting Support for the Creation of Thai television drama The objectives were to 1) study internal factors affecting the creation of Thai television drama and 2) external factors affecting the creation of Thai television drama. Using in-depth interviews with a group of experts involved in the production of Thai television drama. by selectively selecting a total of 20 specialists.

The results showed that Internal factors affecting the support of Thai television drama productions include policies of TV drama producers, personnel, budget, and Thai television drama creations. As for the external factors affecting the support for the creation of Thai television drama, such as government policies and measures. Market overview in the Thai television drama industry The target audience of television dramas and rapidly developing technology.

Keywords: internal factors, external factors, creative, Thai television drama