Social Media Literacy on Sexuality among Bunditpatanasilpa Institute Students

  • ณัฎฐพัชร คุ้มบัว
  • ไพบูรณ์ คะเชนทรพรรค์
Keywords: Sexual media literacy, Social media, Student, Bunditpatanasilpa Institute


The objective of this research was to study Bunditpatanasilpa Institute’s students in
terms of (1) their social media usage; (2) their social media literacy on sexual content; (3) the
relationships between demographic factors and level of social media literacy on sexual content;
and (4) the relationship between social media usage and level of social media literacy on sexual
This was a survey research, using questionnair. The sample was 380 students enrolled in
secondary school (matayom 1-6) and vocational courses at Bunditpatanasilpa Institute, chosen
through stratified random sampling. Data were statistically analyzed to find frequency,
percentage, standard deviation, t-test, ANOVA and Pearson’s correlated coefficient.
The results showed that (1) the sample used social media every day, on average of 5-6
hours per day, Facebook was used the most. The sample mostly looked at news or everyday
events, followed by watching movies, listening to music and chatting with friends during their
free time. The majority of sample reported looking at sexual content on social media to a small
degree; less than one hour at a time. The most common type of sexual content was
pornography (mean 2.65). (2) Overall, the sample had a medium level of social media literacy
regarding sexual content (mean 3.41). They were the most literate regarding the sexual content
creation (mean 3.59), followed by the aspect of sexual content analysis (mean 3.57), sexual
content evaluation (mean 3.41) and sexual content access (mean 3.06). (3) Difference in the
factors of sex, age, grade level, grade point average, and place of residence were related to
differences in level of social media literacy about sexual content. (4) There was an inverse
correlation between social media use behavior and level of social media literacy about sexual


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