Exposure behavior, attitude and motivation of people. Towards news Exposure Via online media. : Case study of 77 kaoded website

Abstract

This research aims to study and compare the relationships between the exposure behavior attitude and motivation of the audience on website 77 kaoded. This research was conducted using the quantitative research method of survey research and using an online questionnaire as a research tool. The target group of 400 filled out the questionnaire themselves.

The research results found that females outnumbered males in the sample, with their age between 18-30 years. Most have a bachelor's degree and work career is students. The selected sample had been exposed in website 77 kaoded from home/accommodation usually between 18:01-24:00 hrs. with access through their iPhone/Smartphone. They had been exposed to website 77 kaoded. and been exposure travel program his most, followed by entertainment and lifestyle.

According to the research finding the audiences attitude towards news exposure via website 77 kaoded. is mostly agreeable with regards to news presentation the style of website and media attributes.

As for the motivation for news on website 77 kaoded. The audience had a high motivation level with regards data, human relations, personal identity, entertainment and technology.