Factors influencing the use of online transaction through social commerce of teachers using service during the outbreak of coronavirus disease 2019 (COVID-19)
Keywords:
Factors influencing, The use of online transaction, Social commerce, The outbreak of coronavirus disease 2019 (COVID-19)Abstract
The purposes were as follows: 1) to study level of factors influencing the use of online transaction through social commerce of teachers, 2) to study level the use of online transaction through social commerce of teachers, and 3) to study factors influencing the use of online transaction through social commerce of teachers using service during the outbreak of coronavirus disease 2019 (COVID-19). The participants consisted of 503 teachers using service during the outbreak of coronavirus disease 2019 (COVID-19). The research instrument was questionnaire with rating scales, content validity index item-objective congruence (IOC) of the questionnaire was at 0.60 - 1.00, and Cronbach's alpha as 0.982. The statistical methods used to analyze data were mean, standard deviation, Pearson's product moment correlation, stepwise multiple regression analysis. The results were following: 1) The level of factors influencing the use of online transaction through social commerce of teachers was, as a whole and as individual aspect, at high level. The influence of social was rate the highest mean, followed by acceptance of using technology, 2) The level of the use of online transaction through social commerce of teachers was, as a whole and as an individual aspect, at high level. Attitude was rated the highest, followed by decision making, 3) Four factors were found related to the use of online transaction through social commerce of teachers using service during the outbreak of coronavirus disease 2019 (COVID-19) at very high level. Multiple correlation coefficient was at 0.846. The prediction of the use of online transaction through social commerce of teachers using service during the outbreak of coronavirus disease 2019 (COVID-19) made by variables was at 71.60 percent. Variables that can be used to predict the use of online transaction through social commerce of teachers using service during the outbreak of coronavirus disease 2019 (COVID-19) with statistical significance at 0.01 level were trust (X3), the influence of social (X4), acceptance of using technology (X2) and perceived of use (X1), respectively. The regression equation of standard scores was as follows: Zˆ = .754Z3 +459Z4+.346Z2 +.314Z1
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