Factors Afecting Mobile Information Behavior of Mahasarakham University Students
Keywords:Mobile information behavior, Factors affecting, Undergraduate student, Mahasarakham University
The purposes of this study were 1) to study mobile information behavior of Mahasarakham University students, 2) to compare mobile information behavior, and 3) to study factors affecting mobile information behavior. The sample group was 395 Mahasarakham University students enrolled in the first semester of the academic year 2021. Data were collected by using questionnaire and analyzed by using descriptive statistics and the multiple regression analysis.
The results of the study were as follows: 1) the students had mobile information behaviors at a high level. When considering each aspect, it was found that the information need was the most, followed by Information retrieval & use and information access, 2) The comparison on the mobile information behavior of students based on gender, age, year of study, and faculty showed that students from different gender, age, year of study, and faculty did not have any significant on mobile information behavior. However, comparing the mobile information behavior in information retrieval & use with statistically significant at the level of .05, 3) Factors affecting mobile information behavior found that the factors of mobile information behavior associated positive factors with mobile technology acceptance factors, psychological factors, environmental factors, and learning style with a predictive coefficient or predictive power was at 75.5 percent.
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