Effects of Persuasive Messages on Positive Intention towards Elder in High school Students

ผู้แต่ง

  • อดิศา วสวานนท์ Graduate Student, Master of Arts (Social Development Administration), School of Social and Environmental Development, National Institute of Development Administration
  • ดุจเดือน พันธุมนาวิน Associate Profressor at the Graduate School of School of Social and Environmental Development, National Institute of Development Administration
  • ดวงเดือน พันธุมนาวิน Profressor at the Graduate School of School of Social and Environmental Development, National Institute of Development Administration
  • ฉัฐวีณ์ สิทธิ์ศิรอรรถ Associate Profressor at Faculty of Humanities, Science Program in Psychology, Srinakharinwirot University
  • ศรัณย์ พิมพ์ทอง Assistant Professor at Behavioral Science Research institute, Srinakharinwirot University

คำสำคัญ:

สารชักจูง, จิตเชิงบวกต่อผู้สูงอายุ, ความพร้อมที่จะช่วยเหลือผู้สูงอายุ, ความพร้อม ที่จะสนับสนุนให้ผู้อื่นมีจิตเชิงบวกต่อผู้สูงอายุ, นักเรียนมัธยมศึกษาตอนปลาย, persuasive message, positive intention towards elder, intention to assist towards elder, intention to support others on positive intention towards elder.

บทคัดย่อ

This experimental study, aiming at investigating the effects of persuasive messages on positive intention towards elder in high school students and cause of psychological and situational factors on positive intention towards elder in high school students. This study was post test only with control group design. The total of 472 high school students were selected by random assignment into one of four groups design and each group received difference persuasive message. 13 instruments were used for measuring variable score reliability were between .80 - .89. The results from this study, it was found students who read the favorable attitude for assist toward elder persuasive message, read optimism persuasive message and high future orientation – self control reported more intention to support others on positive intention towards elder than the ones who did not read the favorable attitude for assist toward elder persuasive message, did not read optimism persuasive message and low future orientation – self control.This finding was evidently. And results from path analysis indicate that there were direct and indirect effect variable of positive intention towards elder in high school students. This results  have important implications for further research.

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ดาวน์โหลด

เผยแพร่แล้ว

2020-01-31

รูปแบบการอ้างอิง

วสวานนท์ อ., พันธุมนาวิน ด., พันธุมนาวิน ด., สิทธิ์ศิรอรรถ ฉ., & พิมพ์ทอง ศ. (2020). Effects of Persuasive Messages on Positive Intention towards Elder in High school Students. วารสารพฤติกรรมศาสตร์เพื่อการพัฒนา, 12(1), 116–131. สืบค้น จาก https://so02.tci-thaijo.org/index.php/JBSD/article/view/199049