Cost Reduction in Venue Decoration and Event Organization Using Silica-Dried Flowers in Hotels in Thoeng District, Chiang Rai Province

Abstract

          This research aimed to study cost reduction in floral decorations for venues and events by using silica-dried flowers. The objectives were to compare the costs between using fresh flowers and silica-dried flowers, and to explore opinions on the use of silica-dried flowers for decoration among hotel operators in Thoeng District, Chiang Rai Province. The population included hotel operators, department heads, and hotel staff from 13 hotels in Thoeng District. A purposive sampling method was employed, selecting 2 participants from each hotel, resulting in a total of 26 respondents. The research instrument was a questionnaire, and the data were analyzed using percentage, mean, and standard deviation. The results revealed that using fresh flowers for decoration often incurs high costs. An alternative to reduce these costs is the use of silica-dried flowers, which maintain their shape and color for extended periods. When comparing the cost per use between fresh flowers and silica-dried flowers, it was found that the cost of using silica-dried flowers was 204.29 baht lower per instance, representing a 45.40% reduction. Overall, respondents' opinions toward the use of silica-dried flowers for decoration were at a high level. It was concluded that silica-dried flowers are a cost-effective alternative, offering aesthetic value and long-lasting usability for venue and event decorations.