Development of Handmade Bag Products Ban Wiang Hom, Mae Sai Sub-District, Mae Sai District, Chiang Rai Province

Abstract

This study aimed 1) To study design and develop handmade bag products 2) To study costs on handmade bag products and 3) to study customer satisfaction on handmade bag products. A target audience is handmade bags professionals, Wiang Hom Village, Mae Sai Sub-district, Mae Sai District, Chiang Rai Province. The sample consisted of 200 participants who were interest the handmade bag products. The depth interview and the questionnaires wear used to data collection.

The results of the research were as follows: 1) the design and develop of handmade bag products was new shape, beautiful and modern, and combining modernity with traditional wisdom. 2) The average production cost: the average cost of small handmade bag 10 pieces was 325 Baht, the average cost of purses 5 pieces was 450 Baht, and shoulder bag 5 pieces was 897.50 Baht and 3) customer satisfaction on handmade bag products overall, is at a high level (= 4.58). If considered in the article about the customer satisfaction the most average is the channel of distribution (=4.66), the product is at the highest level (=4.55), the usability is at the highest level (=4.54)