The Development of Identity and Packaging Design for Products of Cultivated Banana : A Case Study of Bananamos , Mahasarakham Province

Abstract

      This article aims to present the process of brand identity design from cultivated banana in case of Bananamos brand. And use the concept of the creative process to develop a brand for the better.  A study by field method to collect basic data of the product brand and design by interviewing form for the owner. The results of this study showed that Bananamos brand has a variety of processed products which has the highlight is a sun-dried banana with a stick by support from the government. For other processed products mostly in the form of general packaging in the market therefore unable to create recognition among consumers. In a part of the packaging, need to improve the design to make the product attractive in the form of souvenirs. Identity and packaging design were brought the graphic on