The Study, Analysis And Search For An Identity In Thai Contemporary And Art Jewelry For A Development And Promulgation Of Design To Generate Creative Economy And Society As: Contemporary Thai jewelry (un) structural

Abstract

This research focuses on searching to discover Thai contemporary cultural jewelry design identity through the study and analysis of the diverse culture and way of life in contemporary contexts in Thailand.

 In the context of today’s - globalized and largely capitalist - society, the subjects of cultural significance and national identity have not yet been addressed.  Failure to communicate such ideas to the public has resulted in a general unawareness of significant cultural truths and the notion of national heritage.

The chosen research methodologies were: literature reviews, field surveys, and a study of the creative design processes.

 The results are as in the following:

1. There are two proposed approaches.

           1.1 Thai contemporary jewelry approach is based on the blending of cultures, traditional Thai culture and outside culture, the product of which is cultural hybridization; renewed social and cultural value. Jewelry acts as sign of contemporary cultural language.

           1.2 Vernacular Thai jewelry approach centers around Ordinary Thai or Thai Popular Culture. This approach is the improvisation of cultural objects in everyday life with deconstruction/reconstruction of both physical and conceptual contexts as a tool for creating new cultural value in contemporary jewelry. 

1. The new Thai contemporary jewelry identity, “Duality form”, is based upon cultural integration of cultures.


2. The hybridization of cultures creates an identity of Thai contemporary jewelry and cultural innovations. The result can be used as a model for the sustainable development of Human resource (designer), creative society and economy based on the development of sustainable cultural heritage.