LOGO AND PACKAGING DESIGN FOR SILK PRODUCTS, TO CREATE VALUE AND INCREASE COMMERCIAL COMPETITIVENESS FOR THE MULBERRY PLANTING AND SERICULTURE GROUP AT BAN HUAI SAI, KONG DISTRICT, NAKHON RATCHASIMA PROVINCE

Abstract

Introduction: Adding value is key to developing community products. Objective: 1) To design a logo and packaging for silk products to create value and enhance commercial competitiveness for the mulberry cultivation and silkworm rearing group in Ban Huai Sai, Khong District, Nakhon Ratchasima Province. 2) To evaluate the satisfaction of the sample population with the effectiveness of the logo and packaging design for silk products aimed at creating value and increasing commercial competitiveness for the mulberry cultivation and silkworm rearing group in Ban Huai Sai, Khong District, Nakhon Ratchasima Province. Methods: This mixed-methods research involved collecting in-depth data from representative groups, local experts, and community leaders, and assessing group satisfaction using quantitative data. Results: The results of extracting local identity, including elephants, peniat, women's clothing, weaving equipment and silk patterns, were used to inform design process. Focus group discussions were held with 10 representatives from community and community leaders to collaboratively develop design. The developed design was then evaluated by three design experts. The selected design received an average score of 4.54, interpreted as "very good," and a trademark registration application was submitted under the name "Phum Peniat" (Application Number 250107380). The product was then sold at the OTOP center and exhibited at the provincial level. The results showed an increase in member income, with a profit of 65.38. A satisfaction survey of the 10 group members and 80 consumers yielded an average score of 4.69, interpreted as "very good." Conclusion: Designing with local identity enhances community products and economy.