THE DEVELOPMENT OF PATTERN DESIGNS FROM NORA BEAD COSTUMES FOR PRODUCT DESIGN

Abstract

Introduction: The Development of Pattern Designs from Nora Bead Costumes for  Product Design Objective: Nora beaded costumes and their application in product development. Using a qualitative approach Methods: the research involved four stages: (1) analyzing the pattern components of Nora bead costumes, (2) designing and developing graphic patterns, (3) evaluating the designs by experts, and (4) assessing user satisfaction with prototype products. Instruments included a pattern quality evaluation form by five experts and a satisfaction questionnaire conducted with 100 participants. Results: The study found that (1) Nora bead costume patterns feature dots arranged in straight and geometric formations, with vivid colors such as blue, orange, yellow, green, and red; (2) the design process involved creating six black-and-white line pattern sketches by the researchers, evaluated by experts, from which three suitable designs were refined using warm tones to convey brightness and energy; and (3) three types of prototype products were developed: (a) clothing (men’s and women’s shirts), (b) multi-purpose fabrics (curtains and furniture textiles), and (c) handmade crafts (mobile phone cases and handbags). Conclusion: The prototypes achieved high satisfaction ratings (M = 3.50, SD = 0.72), particularly for handbags and phone cases. High satisfaction was reported in four areas: (a) the patterns’ clarity and universality, (b) the appropriateness and distinctiveness of design elements, (c) the novelty of the designs, and (d) the integration of Nora identity. Overall, the study highlights the potential contribution of Nora cultural identity to the advancement of contemporary creative industries.