THE DEVELOPMENT OF AN INFORMATION SYSTEM TO PROMOTE ONLINE MARKETING FOR SAFE AGRICULTURAL PRODUCT STANDARD NO. 8 USING QR CODE IN PHANOM SARAKHAM DISTRICT, CHACHOENGSAO PROVINCE

Abstract

The objectives of this research are: 1) to study consumer behavior and demand for an online marketing promotion information system for safe agricultural products, 2) to study the requirements of an online marketing promotion information system for farmers who produce safe agricultural products, 3) to survey and gather basic information about safe agricultural products from farmers in Phanom Sarakham District, Chachoengsao Province, and 4) to develop and evaluate the suitability of the online marketing promotion information system. The sample groups for this research included: 1) 400 consumers who purchased or were interested in safe agricultural products, 2) 10 officials and farmers involved in producing safe agricultural products, and 3) 400 consumers who used the online marketing promotion information system and were interested in safe agricultural products. The instruments used in the study included: 1) a survey form on consumer behavior and demand for the online marketing promotion information system, 2) an interview form, 3) a survey form for Safe Agricultural Product Standard No. 8 in Phanom Sarakham District, and 4) a questionnaire on the suitability of the online marketing promotion information system for safe agricultural products using QR Code technology.               The findings are divided into 4 phases:               Phases 1: The results of the survey on consumer behavior and demand for an online marketing promotion information system for safe agricultural products showed that respondents had a high overall demand, with a mean score of 4.10 and a standard deviation of 0.42.               Phases 2: The results of in-depth interviews with officials and farmers revealed that the current data collection system does not cover basic information. It was suggested that product standards, basic farmer information, environmental details, activities, highlights, and communication channels be disseminated through an online system using QR codes to facilitate faster and more efficient information usage.               Phase 3: Results of the survey and collection of basic information on safe agricultural products revealed that there were 54 farmers in Phanom Sarakham District, Chachoengsao Province, who had been certified under Safe Agricultural Product Standard No. 8 across all five sub-districts in the area.               Phase 4: Results of the development and suitability assessment of the online marketing promotion information system for safe agricultural products standard No. 8 using QR code technology in Phanom Sarakham District followed the 5-step System Development Life Cycle (SDLC) process. The system was developed as a web-based database using HTML5, PHP, and Bootstrap to support various devices such as computers, tablets, and smartphones. The system was disseminated via the Internet under the domain www.pak8riew.com. The assessment of system suitability found that the system achieved an overall score of 4.54, with a standard deviation of 0.55, indicating a very high level of appropriateness.