DEVELOPMENT OF COMMUNITY PRODUCTS AND PACKAGING TO PROMOTE HEALTH TOURISM, RANONG PROVINCE

Abstract

Product development and community packaging to promote health tourism in Ranong Province have a purpose 1) Study community product marketing and health tourism. Village No. 1, Bang Non-Subdistrict, Mueang District, Ranong Province 2) Search for product prototypes that lead to commercial production and provide medical tourism marketing prospects. 3) Find marketing guidelines for community goods in Ranong Province. tourism Its data collection uses a research methodology that combines quantitative and qualitative research. The study targeted health-product entrepreneurs. Health tourism services such as hot springs, lodging groups, restaurant groups, 30 souvenir groups, and farmer groups, and 385 visitors visited Ranong Province's health tourism. and analyzing data with frequency, percentage, mean and standard deviation. A study of 385 health tourists in Ranong province revealed that the primary topics that visitors were interested in were the development of healthy goods, particularly Cocoa Mass products. According to the findings of the interviews with entrepreneurs, they employed more communication tactics using digital media. and apply marketing methods to build product identity, generate community-specific goods and packaging, and integrate local expertise and raw resources in commercial packaging. It was discovered that the cocoa community business organization had a development strategy in place to fulfill market demand on an ongoing basis. with a focus on engaging and teaching groups and visitors. and establish a network of farmer organizations Camp food and souvenir store groupings According to the study findings, there are company development recommendations associated with the canvas model that may help Ranong Province's community economy.