COMMUNICATIVE PATTERNS AND IDENTITY COMMUNICATION OF THE LUA ETHNOGRAPHY LIVING IN AN URBAN COMMUNITY

Abstract

The purpose of this research is 1) A study of the communication styles of the Lua ethnography living in an urban community. 2) Study the identity communication of the Lua ethnography living in an urban community. And 3) Study the relationship of the Lua ethnography living in an urban community. The researcher used a qualitative research methodology. The tools used to collect data include Document analysis informal interviews focus groups with a key informant Divided into 3 groups:
1) The leader of the ethnographic group Lua with 4 persons within the Lawa Association of Thailand Coordinating Center. 2) Lua ethnography who lives in the district of Thawi Watthana Bangkok 4 persons and 3) general public Accommodation nearby and work together in the Thawi Watthana area Bangkok totals
4 persons, totaling 12 persons.

            The research result finds that:

                        (1). The Lua ethnography’s communication style is two-way communication, both formal and informal. The flow of communication is divided into 3 kinds: top-down, bottom-up, and horizontal communication.

                        (2). The identity of the Lua ethnography is communicated through personal media. Both in terms of dress, language, food, way of life, folk media, media traditions, and rituals.

                        (3). The relationship of the Lua ethnography will be a relationship as a brother or sister, like a relative, Informal communication but if you look at the other side of people outside the Lua ethnography. It will be found that the relationship will be with a person outside the area. Just one acquaintance or coworker, formal communication.