GUIDELINES FOR HEALTH COMMUNICATION NETWORK OR THAI TRADITIONAL MEDICINE CLINIC IN CHANTHABURI PROVINCE

Abstract

This research aims to develop guidelines for health communication of the network of Thai traditional medicine clinics in Chanthaburi Province. The research tools used were observation, in-depth interviews, brainstorming, and in-depth data collection.The results of the research found that: The results showed that There had been a gathering of Thai traditional medical personnel to form a health network. The beginning of the grouping was found to be caused by positive interactions between teachers and students. The group was spontaneous, no one The roles of people in the network were found to consisted 3 groups of people: leaders, members and allies of the network. Network communication was found that all three clinics had to face-to-face communication. It was a two-way communication between the core and members of the network to build relationships of individuals And there was a group line communication for convenience and speed. It's all channels, which is conducive to members to communicate thoroughly but communication is not formal. Therefore, there is no concrete system such as communication agenda, schedule, etc. Therefore, guidelines for creating internal communication processes and external communication networks must be include Internal communication for an activity to disseminate knowledge on Thai traditional medicine and a general meeting. As for the external communication network, it can be divided into 4 groups: (1) Service recipients use print media by creating a treatment manual and using online media as a tool to help follow up on treatment, (2) General public using activity media to link relationships and online media to provide health advice, (3) The government sector using special printed media to record cooperation agreements from agencies that benefit each other, and (4) The civil sector society Using media activities to create cooperation with the business sector that occurred in Chanthaburi which led to laying a stable and sustainable foundation.