DEVELOPMENT OF PUBLIC RELATIONS MEDIA FOR TOURISM AT BAAN MOTHA HOMESTAY, MAE U SU SUBDISTRICT, THA SONG YANG DISTRICT, TAK PROVINCE

Abstract

The objectives of this research were 1) to study and analyze important information for the development of media for tourism public relations for the Baan Motha Homestay, Mae U Su Subdistrict, Tha Song Yang District, Tak Province. 2) to develop tourism public relations media at Baan Motha homestay, Mae U Su subdistrict, Tha Song Yang district, Tak province. and 3) to study the satisfaction of media users toward the tourism public relations media for the Baan Motha homestay, Mae U Su sub-district, Tha Song Yang district, Tak province. The samples used in this research consisted of 400 people from tourism-related partners, including community sages, homestay owners, community representatives and tourist. The tools used in this study were focus group discussion, in-depth interview and questionnaire. Statistics used in data analysis were percentage, mean, standard deviation, and content analysis.

The results of this research were:

1) the analysis of important information for the development of the public relations media for homestay tourism at Baan Motha, Mae U Su Subdistrict, Tha Song Yang District, Tak Province comprised the information on creating a homestay logo, travel information on creating tourism routes, and the information on designing a Baan Motha Homestay tourism program.

2) the developing media for public relations for tourism homestay were infographics media and tourism map; 3) Media users' satisfaction toward homestay tourism public relations media at Baan Motha was at a high level (=4.34; S.D.=0.79).