Factors affecting motivation to study in the Bachelor’s Degree Program at the Faculty of Environmental Culture and Ecotourism, Srinakharinwirot University

Abstract

This research aims to study motivation of students applying for admission to the bachelor program of the Faculty of Environmental Culture and Ecotourism, Srinakharinwirot University. The population used in this quantitative study consisted of 123 freshmen undergraduate students who were enrolled in the Faculty of Environmental Culture and Ecotourism Srinakharinwirot University in the 2018 academic year. The tool used in this study was a questionnaire which collected 1) general information and 2) information about motivation for applying for admission to the bachelor’s degree program, which used the 5 - point Likert scale. The statistics used to analyze data included frequency, averages, and standard deviations. The hypothesis was tested by t-test and one -way ANOVA. The results showed the samples had a high - level of interest in enrollment to study in a bachelor’s degree program in the Faculty of Environmental Culture and Ecotourism in the 2018 academic year. Also, it was found that stability and progression factors had the greatest influence, while aptitude, institution, public relations had minor influence. Furthermore, the parameter of personnel relationship was found to have a low influence level. Also, it was found that high school seniors had different motivation for admission with respect to both aptitudes and career interests based on the programs they chose to study. Furthermore, the income of parents also varied in its affect on motivation to apply to the undergraduate institute.