Managerial Analysis Community Enterprise Of Processed bird's nest snacks Ban Thung Yai Hat Yai District Songkhla Province.

Abstract

The purpose of this research was to study Managerial Analysis Community Enterprise Of Processed bird's nest snacks Ban Thung Yai Hat Yai District Songkhla Province. in terms of production management, marketing and SWOT. Data was collected by field survey. in-depth interview and non-participant observations found that 1) the management of Man Community Enterprise Of Processed bird's nest snacks Ban Thung Yai Hat Yai District Songkhla Province., was based on the Sufficiency Economy Philosophy together with local knowledge. and local sages to focus on adding value to the raw materials that are available from households in the community, namely sweet potatoes or sweet potatoes. with 15 members joining the establishment, which is a group of housewives, the production has a systematic operation and has a production plan that corresponds to the needs of the customers. Love health, marketing is more responsive to the needs of consumers. Covering target groups of all age levels Create a taste to have a salty-sweet taste in the body, which is the taste that is most fond of customers and is of good quality, clean and hygienic. In terms of distribution channels, there are both retail and wholesale. make it marketable until upgrading the product to be a village product and developing it to a small business level, and 2) the results of the SWOT Analysis by strengths, the products are standardized, there are no toxic residues because the products processed are natural raw materials, weaknesses, products and products Processed products have a short shelf life, an opportunity to increase the popularity of vegetables consumption, and the obstacle is that the product publicity is not widespread.