Confirmatory Factor Analysis of Cyberbullying Behavior in Online Gaming in Thailand

Authors

  • Supagrit Pitiphat Faculty of Management Sciences, Udon Thani Rajabhat University
  • Seksil Maneesri Faculty of Management Sciences, Udon Thani Rajabhat University
  • Krisda Na Nongkhai Faculty of Management Sciences, Udon Thani Rajabhat University

Keywords:

Cyberbullying Behavior, Online Games

Abstract

The purpose of this study is to examine a model to measure the cyberbullying behavior in online gaming in Thailand using empirical data. A total of 800 questionnaires were conducted from a Facebook online gaming user for data collection. The data has been analyzed through the confirmatory factor analysis (CFA). Based on the results of the analysis, the model is in accordance with the empirical data. Cyberbullying behaviors in online games were categorized into five aspects as follows:1) flaming, 2) exclusion,  3) trickery, 4) impersonation, and 5) harassment. The measurement model was accepted because both of the validity and reliability could be described by the model.

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Published

16-09-2024

How to Cite

Pitiphat, S., Maneesri, S., & Na Nongkhai, K. . (2024). Confirmatory Factor Analysis of Cyberbullying Behavior in Online Gaming in Thailand. Journal of Accountancy and Management, 16(3), 155–167. Retrieved from https://so02.tci-thaijo.org/index.php/mbs/article/view/267375

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Section

Research Articles