Increasing Production Efficiency and Adding Value to Fruits and Herbs for Farmers in Phan District, Chiang Rai Province

Abstract

This qualitative research aims at promoting knowledge to farmers in Sai Khao Sub-district, Phan District, Chiang Rai Province in order to reduce costs and increase production efficiency, create added value, and develop the agricultural product market system.  Data collection method includes an interview form, group discussions, market tests, and workshops. Informants are selected for specific purposes, including 85 farmers and 78 customers who purchased products in the market test. The results of the research shows that (1) After promoting knowledge to reduce costs and increase production efficiency of pesticides, plant diseases, and fungicides in organic form, two topics are discussed: Trichoderma and photosynthetic microorganisms. Farmers apply the knowledge they have gained. A positive turn of events has occurred. When used consistently, it reduces the use of various supplements and fertilizers by up to 50%, assisting farmers in lowering costs and increasing production efficiency. (2) Process and manufacture value-added fruits and herbal products under four categories: Cannabis Vinegar Craft Soda, Passion Fruit Vinegar Craft Soda, Kaffir Lime & Turmeric Body Wash, Turmeric and Honey Soap. (3) Develop agricultural product marketing systems by designing logos, packaging, and business plans, testing product markets, and introducing new product distribution channels at trade shows, stores, and online, all of which help farmers generate income and strengthen the local economy.